Frequently Asked Questions

At In Mind, we take a personalized approach to each client's needs. We believe in creating customized solutions that are tailored to each client's goals, rather than using a one-size-fits-all approach.

Our team has years of experience in the Marketing industry, working with a diverse range of clients from various industries. We are constantly learning and adapting to stay up-to-date with the latest trends and best practices.

If you are providing a logo or image a vector file (.ai or .svg) is the best way to have a superior outcome. If you don't have a vector often other high resolution files (jpeg or pdf) can also be used.

At In Mind, we take pride in timely communication. Typically phone calls or emails will receive a response within a business day.  Occasionally there are exceptions but getting quick a an thorough response is paramount!

We use dye sublimation printing to embed the colors into 600 denier fabric, ensuring a long lasting finish. Dye sublimation is the process of turning a dye ink into a gas that bonds with polyester fabric or other polymers. Unlike screen printing, where the ink sits on top of the fabric, dye sublimation bleeds the ink into the fabric itself, resulting in a vibrant graphic that never washes off the fabric. 

Accurate color management is imperative to maintaining brand integrity and this is therefore a key element of our print production process. To ensure that we provide our clients with an accurate and consistent color representation, our printer color profiles are accurately calibrated to international printing standards. This ensures that we are able to print the correct intended color for our clients, regardless of the printer being used. In addition, our color management process ensures that the printed color is consistent from one print-run to the next. 

COLOR MODES

When you first view your visuals you will view them on a screen, which uses RGB color mode. RGB creates color by emitting a combination of red, green & blue lights. RGB is referred to as an additive color model because white is created by adding all 3 colors. These colors may vary from screen to screen depending on the calibration of each device.

CMYK color mode creates colors using 4 inks - cyan, magenta, yellow & key (black). It is called a subtractive color model because white is obtained with the absence of all 4 inks. The color ranges of RGB & CMYK do not directly match up, and while all efforts are taken to match them exactly, it isn’t always possible.

Most graphics software allows you to work in either RGB or CMYK color mode. RGB is primarily for artwork that is to be viewed on screen, for example on websites, whereas CMYK is for artwork that will be printed. To ensure color accuracy, we ask that you avoid saving artwork in RBG color mode, and use Pantone colors where possible.

PANTONE®
Using Pantone colors allows us to precisely match your brand colors accurately and maintain color consistency when printing, so please let us know if you have any specific Pantone colors in your artwork that you require us to match.  This is particularly necessary for large areas of block color, for instance, the background color of your canopy.